Laje SS25

Campaign· 2025

Laje

Campaign for Laje's SS25 collection, shot between an abandoned pool, a garage and the shoreline. Golden hour, worn textures, product treated like memory rather than merchandise.

Yellow Laje hoodie hung on the rail of an empty poolModel on beach beside stacked lobster trapsMan in garage doorway holding a folder and bag, cream capMan in grey Laje sweatshirt, garage doorway, bicycle behindClose crop of hand on waistband, Laje leather patch detailClose crop of car door handle and wheel, forest road backdropMan in black corduroy shirt beside a dog, garage doorwayWoman in grey Laje sweatshirt and sunglasses, garage doorway, surfboard behindModel with red cooler box among beach cabana structuresWoman in white pinstripe shirt and black shorts, garage doorwayModel on shoreline at sunset, ocean behind
Let's crack it open.